Hello! I'm Marshal, the Founder and Principal (Product & Delivery) at Gaia, creator of Flow and Payday. This is where I write about my thoughts and ideas that inspired me to create software for people.
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February 9, 2026
The Hidden Cost of Context Switching in Sales, Projects, and BillingMost solopreneurs don't feel blocked. They feel fragmented. The work is there. The clients are there. Progress is happening. Yet by the end of the day, it feels like you've been mentalling restarting yourselve over and over again.
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February 6, 2026
Why Small Teams Don't Need More Features? They Just Need Fewer Decisions.Most productivity tools sell flexibility as a virture: More views, more statuses, more ways to configure how work could be done. Sounds empowering, but is it really so?
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February 2, 2026
When Productivity Tools Start Managing You Instead of Your WorkMost productivity tools are introduced with good intentions. They promise clarity, structure, and control. In the beginning, they often deliver exactly that. Then, slowly. Something shifts.